Ah, social media. We recognize its importance even as we bewail how it eats up our time like a monster out of control.
As writers, we know we have to “build our platform,” and that blogs, Twitter, Facebook, Pinterest, Tumblr, and all the rest are the planks.
I read recently (and forgive me if I can’t remember where) that when you blog and then “share” with your other accounts, you aren’t really doing any good. The writer argued that each venue should be treated differently because the followers differ. I think she may be correct, in that I know all my Facebook followers, but there are people following me on Twitter whom I’ve never met, let alone heard of. So do they expect different things from me?
But, I whine, it’s so easy to just tap the “share” button and you are all done.
Or not. I’m not sure how many of my Twitter followers actually click on the link to my blog. Probably none.
So, I know one thing for sure: it’s tricky to navigate the social media path. And you can lose your way to your goal, be it educating people on a topic, sounding off, sharing recipes or (ahem) promoting your books.
My own opinion is that rather than getting bogged down for hours each day trying to keep up, you select the “planks” that seem to be reaching the most people. And even more important, the ones you feel the most comfortable doing. Some people love to Tweet all day long; if I tweet more than once a week it’s because I’m feeling chatty. But I do like Facebook, so I’m likely to be on there quite a bit. I’m thinking of Pinterest, but haven’t gotten around to it yet. We’ll see.
What do you think? Is all the effort worth it?
Or should we stick to writing our books and hope word of mouth is our best friend?